Joey Yates Collection

Joey Yates at PROJECT New York

Posted by Joey Yates

Joey Yates hits PROJECT New York 2011 to promote his new clothing line w K-Swiss.

Selectism: K-Swiss Joey Yates Collection

Posted by Joey Yates

K-Swiss is doing two things incredibly well at them moment. One, The brand is giving us a good laugh (#fuckyeahkennypowers) and two, producing tight capsule collections that hit the mark on core sporting heritage. The Joey Yates “Love Hurts” project sort of combines both skill sets, propelling an 80s tennis renegade back into the spotlight and providing the proper duds for a serious comeback. The collection boasts everything from sneakers to sweatpants.

All product will hit this Autumn.


Source: Selectism

Joey Yates x K-Swiss at PROJECT NYC July 17th-19th

Posted by Joey Yates


Joey Yates: A Legend Reborn is an interactive tribute to the California-born, street-tennis legend. In the 1980′s, K-SWISS approached Yates to develop a collection of tennis apparel and sneakers. The line, never brought to market has finally been completed and will be unveiled at the PROJECT New York event. The installation will include photography and a personal appearance by Yates himself.

Source: FashionWindow